Srichand Translucent Powder,
the most popular translucent powder in Thailand.

Founded in 1948, Srichand has been offering quality cosmetics for Thai people for generations. After decades of experience, we finally rebranded and launched the first 'Translucent Powder,' the phenomenal translucent powder that took the Thai cosmetic industry by storm. Once again, Srichand became relevant to Thai women and is now one of the leading beauty brands in Thailand and Asians.

Over 70 years, Srichand remains committed to developing the best products. The brand’s core value is about creating products that answer all customers’ needs. That is why customers’ feedback and experts’ suggestions are highly valued at Srichand.

In 2020, Srichand introduced the second translucent powder which is the culmination of years of research, ‘Srichand Bare to Perfect Translucent Powder’ The light-weighted powder with the oil control power and the ability to protect skin against external stressors. It also comes with better oil control and anti-pollution benefit.

Baifern Pimchanok, a talented Thai actress, is the current brand ambassador since the ‘Srichand Bare to Perfect Translucent Powder’ launched.