Our Philosophies

Our Philosophies

We aim to develop products that exceed customers’ needs

Our Mission

One of the most globally recognized Thai Brand


To become globally recognized, our goal is to continue developing variety of the next best products, extending the range, refining the existing products, and expanding to international market.

As one of Thailand’s heritage brands, we aim to be one of the top quality brands, and the most admired brand in Thailand, as well as in other countries. The company will continue to serve the demand of consumers, locally and internationally, for years to come.

Our Vision

Our Visions

Lifetime Companion


To be a lifetime companion to all consumers, the company offers high-quality products from various brands and product ranges, from cosmetics to health and wellness.

Message from CEO

Our company is built on one core belief: If we offer the best for our customers, they, in return, will take care of us. This is not just some quote on the wall but we have proven that we truly and genuinely hold that belief by continuously offering the best products into the market.

We promise to be honest to all parties; including customers, business partners, employees, and, most importantly, ourselves. We trust in the quality of our products and sincerely hope that customers are proud of being a part of our journey.

With our potential, we aim to become a regional player in a few years' time. Right now, we truly belief that we are on the right track.

Rawit Hanutsaha

Chief Executive Officer

Message from CEO