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Srichand Powder; the 66-year-old Thai Cosmetics brand Srichand powder is well known in Thailand for its old-school beauty products. But eight years ago, Rawit Hanutsaha, 35, stepped in to his family business and modernized it with bold new branding. It worked.

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Rawit Hanutsaha, Managing Director of “Srichand Scented Powder” decided to continue working on family business by rebrand the product and reach the new target group of customer through online media.

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