Srichand Powder; the 66-year-old Thai Cosmetics brand Srichand powder is well known in Thailand for its old-school beauty products. But eight years ago, Rawit Hanutsaha, 35, stepped in to his family business and modernized it with bold new branding. It worked.

Rawit Hanutsaha, Managing Director of “Srichand Scented Powder” decided to continue working on family business by rebrand the product and reach the new target group of customer through online media.